Does working as a celebrity representative of a company mean you're obligated to say nothing but positive things about the industry that company serves?
That's the issue between Wisconsin bike maker Trek and former Tour de France winner (and Minnesota resident) Greg LeMond. Trek has sued to sever ties with LeMond, saying the brand has been weakened by his comments about such bike-racing controversies as the use of performance-enhancing drugs. Trek says his comments have caused sales of LeMond-endorsed Trek products to dwindle. Coincidentally, the Trek suit comes on the heels of a breach-of-contract suit filed against it last year by LeMond.
LeMond's lawyer says Trek should be glad he's advocating for integrity in the sport of biking. It sounds like both parties are crabby after a long winter and could use a nice, relaxing bike ride.
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Some pleadings are available here: http://www.trekbikes.com/us/en/company/media
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