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Thursday, April 17, 2008

Twin Cities PI firm launches clever (gasp) TV ads

The folks at Sieben, Grose, Von Holtum & Carey recently launched a new ad campaign that I predict will become a watershed moment in Twin Cities law firm marketing.

The two TV commercials, coined "We've Seen It All," are fun, clever and far more amusing than most personal injury ads out there. And this is exactly the sort of thing we here at Minnesota Lawyer have been harping about for years: law firms need to embrace video.

They also had the foresight to post their videos on YouTube. Now, I don't expect views to reach the viral fame of E*Trade baby, but it's a start.

And if I ever encounter a UFO or banana while behind the wheel, I know who I'm calling!

5 comments:

Anonymous said...

I want to know how they're going to obtain service of process over the UFO. Something tells me that they have no designated agent for service of process here in Minnesota. Besides, does that encounter qualify as minimum contacts?

Oh, and that banana peel? Open and obvious.

Mark Cohen, editor said...

Funny. Given the disproportionate number of alien abductions that seem to occur in the Midwest -- and given that they seem to be for the purpose of scientific testing -- a lawyer might make the case that the aliens are "doing busines" here, thereby establishing jurisdiction.

The car slipping on the banana peel, on the other hand, looks to me more like a forseability of the harm issue than a case of open and obvious. If the Sieben firm did get a verdict in such a case, it would likely be appealed ...

Scott Wilson said...

These ads are a blast of fresh air coming into the closed room that lawyer advertising has become. I've always thought that humor sells - and these ads are genuinely funny. They're a huge leap beyond the pre-existing template, which has been an uncomfortable looking lawyer sitting in front of a set of West Reporters, explaining to us that he or she really cares. Even if the uncomfortable looking lawyer does care, nobody's paying attention. These ads will be remembered, and remembered favorably by people who see them.

Mark Cohen, editor said...

I agree. These ads strike me as fun and well done. They make a serious point (we're there to guide you when you need us), but do it in a clever and entertaining way. A few other local firms (e.g. Halleland and Robins Kaplan) have also experimented with this kind of approach. Almost anything that gets us away from those grainy, late night TV talking heads ads is ok by me ...

Anonymous said...

These ads are great. I'm also glad to see someone breaking the mold of the traditional "We Care" talking head. I just noticed they posted two more ads on that website. No problem finding a claim against the lady with the bowling ball.