The folks at Sieben, Grose, Von Holtum & Carey recently launched a new ad campaign that I predict will become a watershed moment in Twin Cities law firm marketing.
The two TV commercials, coined "We've Seen It All," are fun, clever and far more amusing than most personal injury ads out there. And this is exactly the sort of thing we here at Minnesota Lawyer have been harping about for years: law firms need to embrace video.
They also had the foresight to post their videos on YouTube. Now, I don't expect views to reach the viral fame of E*Trade baby, but it's a start.
And if I ever encounter a UFO or banana while behind the wheel, I know who I'm calling!