In next week’s Minnesota Lawyer, there will be an article about some of the technological developments that are most worth keeping an eye on for attorneys in 2008, and one of them is pay-for-click advertising – search term-based advertising in which the advertiser pays only when a user clicks on an ad to visit the advertiser's website.
Some law offices, notably personal-injury firms, have already mastered the art of pay-for-click. Take Twin Cities PI giant Meshbesher & Spence. For weeks, it has attached an ad to numerous search terms (including neuropathy, kill floor, and numbness+tingling) in an effort to attract potential clients who wish to make a claim against Quality Pork Processors in Austin.
So far, 13 QPP workers have complained of similar neurological symptoms. An undisclosed number of QPP workers have contacted Meshbesher’s Rochester office, according to the firm’s website.
It’s not hard to dream up a search string that will produce a link to a local PI firm: accident+Minnesota, Medtronic+lawsuit, slip+fall+Minneapolis, and Vioxx+Duluth all did the trick. Even the geographically generic search injury+negligence turned up a link to Schwebel, Goetz & Sieben.
Say what you like about personal-injury lawyers, but when it comes to drumming up business, they know how to stay ahead of the curve.
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Some lawyers and law areas are doing a better job of embracing marketing and cutting edge technology - however, the industry has a long way to go. Thanks for staying on top of trends and happenings in this area.
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