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Monday, April 30, 2007

Blogs as marketing tools

Since everyone reading this is presumably a blogger, I thought you might be interested in reading a little tidbit on the use of blogs from this week's Minnesota Lawyer.

How does a Minnesota attorney end up as a guest on Maine Public Radio’s “Maine Things Considered?”

Rider Bennett business law attorney Patrick Robben is convinced he got on the show because his law blog — the Minnesota Business Litigation Blog — attracted the attention of the show’s producers. Robben appeared on the show last month to discuss legal issues surrounding blogging in general.

Attorneys who maintain law blogs say they can be an effective marketing device that gets their names out to potential clients as well as other lawyers who may serve as referral sources.
Minneapolis attorney LaVern A. Pritchard, founder of the LawMoose legal search portal, said that law blogs can be particularly useful to attorneys who like to write and understand that it is a long-term rather than a short-term project.

“In principle, it can be a good idea if you actually have something to say and there is a defined niche area that you know a lot about,” he said. “The real successful ones are those with good writers, good thoughts and good ‘takes’ on things.”

For more, see Blogs as marketing tools in this week's Minnesota Lawyer. (Password required.)

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